Environmental and economic goals are not mutually exclusive and more to the point can be fully aligned. Moving forward, successful companies, universities and governments will understand that scientific collaboration and innovation are essential to meeting environmental and economic goals simultaneously. Rohm and Haas is a two-time winner of the Presidential Green Chemistry Challenge Award. This award not only focuses attention on the fundamental work being done in our companies and universities but also celebrates the scientists and technologists, managers and leaders responsible for bringing these concepts from ideation through to commercial reality. I will discuss how we reviewed our research and development portfolio within the context of the principles of green chemistry (�Green Chemistry: Theory and Practice� by Anastas and Warner, 1998) and green engineering (�Design through the 12 Principles of Green Engineering�, Anastas and Zimmerman, 2003) and identified specific opportunities where being environmentally friendly could, and has, increased our competitiveness.

References: Anastas, P, and J. Warner. 1998. Green Chemistry: Theory and Practice. London: Oxford University Press. Anastas, P., and J. Zimmerman. 2003. Design through the 12 Principles of Green Engineering. Environmental Science and Technology 37(3): 94A�101A.