In this talk selectivities obtained in photoreactions conducted in aqueous medium using a water soluble deep cavity cavitand (octa acid) as host (shown below) will be presented. Photochemistry and photophysics of aromatics, alkenes and carbonyl compounds included in the above host system are distinctly different from that in isotropic solvent medium. Photofragmentation of dibenzyl ketones, geometric isomerization of stilbenes, singlet oxygen mediated oxidation of cyclic olefins would be used as examples to illustrate the power of a confined space and weak C�H---π interaction in controlling chemistry.