A major aspect of industrial chemistry is product development. This comprises issues not usually part of academic chemistry: scale-up, manufacturing, and customer introduction. Primgreen(tm) 2 is a water-based primer for polyamide-11 powder coatings (Rilsan(tm) Fine Powder). Presented is the story of its development � from idea conception through commercialization. Emphasized are factors that led to success, in particular, relying on established chemistries, and good understanding of customers' needs.