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Entrepreneurship and Small Chemical Businesses

This session was CANCELLED due to low enrollment

NOTE: Participation in this workshop is by teams of 2-5 people. Only one person in each team should register and pay the $150 registration fee on their MARM registraion form. That person is also requested to fill out this survey form which has a place to list other team members. This is a half-day workshop that will be given twice on Saturday.

Lens of Science and the Market: 
How to Position your GREEN and SUSTAINABLE MATERIALS


Are you a researcher in green and sustainable materials? Do you want to translate your research into a commercial innovation? Do you need to define which markets and what you need to do to get to those markets? JOIN US at MARM for Lens of Science and the Market: How to Position your your GREEN and SUSTAINABLE MATERIALS.

 

Gain the vocabulary of the market and the key basics to help translate your GREEN and SUSTAINABLE MATERIALS research into commercial innovations for use in any market in this one day intensive workshop!

 

Your team of innovators will:

    •        Define how markets are structured and how they relate to your research (Market Definition).

    •        Determine what aspects of your research can become innovations – and whether it is a technology platform and why that is important (Technical Solution).

    •        Develop the potential markets your innovation can serve (Market Segmentation).

    •        Define next steps and who you need to contact (Market Research).

 

Who should attend: NOTE!

•        Existing teams of 2-5 researchers/innovators who already have research they want to translate into marketable innovations centered on GREEN and SUSTAINABLE materials for use in any market.

•        Researchers from academia, industry, government labs or independent innovators.

 

Lens of Science and the Market is a program of the Research to Innovation Education Series of the National Collegiate Inventors and Innovators Alliance (NCIIA):


This workshop is supported and offered by the Chemical Entrepreneurship Council (CEC), a joint effort by the ACS Divisions of BMGT and SCHB, the WCC and NCIIA/VentureWell.  The NCIIA supports technology innovation and entrepreneurship in higher education to create experiential learning opportunities for students and successful, socially beneficial businesses (www.nciia.org).  Lens of the Market: http://nciia.org/node/1182 and http://nciia.org/node/871

Workshop Leaders: 

Judith C. Giordan (www.jgiordan.com) and Joseph Steig lead VentureWell, (www.venturewell.org) a university venture advisor and funder.  Judy's most recent article “Innovation as King Is Dead. The Day of the Innovator Has Arrived” (http://www.xconomy.com/boston/2011/05/18/innovation-as-king-is-dead-the-day-of-the-innovator-has-arrived/), received the following post by Sarah Miller Caldicott – great grandniece of Thomas Edison:

“Fascinating view of “what's needed” to accelerate innovation in the US today. There's no question that science and R&D remain crucial…what's shifted, as you note, is the infrastructure into which these resources must “plug in.

Scientists are not trained to see through to the end user, to the marketplace. We need to release the stigma that still surrounds the commercialization of research…

&lduo;As a great grandniece of Thomas Edison, one key finding of my research into Edison's methods reveals that he reveled in the prospect of being able to practically apply his research endeavors to the betterment of humankind. The inventions, industries, and patents he developed all testify to this. I think even more than a binocular view, Edison had a “360 degree” view of the spectrum running from research to commercial success. We need to develop this in our students and scientific community today!”

SPACE IS VERY LIMITED - we only have room for 10 Teams.  So apply to this valuable workshop early!!!