Wednesday, 16 May 2007 - 2:10 PM
207 (Pfahler Hall)
154

Seven Practical Marketing Methods for Growing a Successful Chemical Consulting Business

Marc Halpern, PTC Organics, Inc., Mt. Laurel, NJ

The successful transition to chemical consulting and growth of the business depends more on marketing than any other single factor. This talk will describe seven practical marketing methods actually used by the speaker to build his chemical consulting business from zero to more than $250,000/year. Performing a market analysis is much easier than technical problem solving, so if you were successful as a chemist or engineer, you should be able to do market analysis.


Web Page: www.phasetransfer.com

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